Our IP Strategy
Transforming IP into sustainable, experiential universes
At Stellarverse by dontbelieveinstyle, we see IP not just as content, but as a living universe—one that grows through participation, emotion, and imagination. Our IP strategy is built on a vision to unlock long-tail value through immersive design, localized storytelling, and audience co-creation.
IP Selection with Vision
We partner with IPs that hold emotional resonance, cultural flexibility, and creative potential for transformation.
From Moments to Ecosystems
Our goal is not just one-time events. We build scalable formats—seasonal, touring, or digital-first—that allow IPs to grow over time and across markets.
From Fans to Co-Creators
We believe fans are not passive audiences—they are world-builders. Our digital and spatial strategies open pathways for real-time engagement, UGC, and narrative interaction.
Business-Driven, Emotionally-Led
By aligning immersive experiences with commercial scalability, we help IP owners and partners create both meaningful and monetizable new experiences.
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A Long-standing Creative Partnership with Japan’s Legendary Studio
Since 2016, our mother company Don't Believe In Style (DBIS) has cultivated a trusted and creative partnership with TOEI Animation, one of Japan’s most iconic IP studios. From the first-ever ONE PIECE Carnival in Hong Kong to immersive projects across Greater China, our collaboration has grown into a long-term licensing and creative development relationship.
Now under our new brand Stellarverse by dontbelieveinstyle, we continue to expand this connection, proudly holding official licenses to develop immersive content and themed experiences for multiple world-renowned Toei IPs. With access to this powerful IP universe, Stellarverse by dontbelieveinstyle is uniquely positioned to bring fans deeper, more interactive, and tech-driven storytelling experiences that transcend traditional exhibitions.
Together with TOEI,
we’re building the future of experiential fandom.
ONE PIECE Adventure Carnival
Our Flagship Event
10 July - 31 August, 2025, Shanghai Man Li Zui
An iconic return. A reimagined adventure.
The ONE PIECE Adventure Carnival marks our first flagship activation under the Stellarverse brand—bringing beloved IP into a large-scale, participatory format built for today’s audiences.
Stellarverse as the Creative Lead.
Authorized by TOEI Animation, Stellarverse by dontbelieveinstyle is the lead curator and creative producer of the entire experience. We shape the event’s concept, narrative structure, immersive gameplay, spatial atmosphere, and visual identity. From content strategy to interactive storytelling, our role ensures the IP is reborn in ways that are emotionally engaging, culturally localized, and commercially scalable.
Key Partners
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